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KIA MOTORS AMERICA SHOWCASES THE SOUL’STER CONCEPT AT 2009 NORTH AMERICAN INTERNATIONAL AUTO SHOW

Open-Air Concept Heats Up the Show. Distinctive design portrays style, practicality and efficiency. Kia Motors America design team delivers another high-style concept

DETROIT, Mich., January 11, 2009 – Bringing a sunny beach feeling into Cobo Center on a cold day in January, Kia Motors America (KMA) arrives at the North American International Auto Show (NAIAS) in Detroit with the Soul’ster open-air concept, a variation of the highly anticipated Soul, arriving at Kia Motors retailers this spring. With young buyers’ budgets in mind, the Soul’ster is an efficient front-drive car based on the production model Soul, recently introduced at the 2008 Los Angeles Auto Show.

“Soul’ster delivers something new, intriguing and relevant to today’s buyers – a fun, affordable convertible for active people who like to share good times with friends,” said Tom Kearns, chief designer, KMA. “Defying categorization and providing utility and practicality, the Soul’ster exhibits distinctive design cues and satisfies multiple consumer needs.”

Stylin’ Soul’r Yellow Design

A two-door concept with roadster roots, the brightly colored Soul’r yellow Soul’ster projects a hip industrial look with screw borders, reminiscent of a rivet design found on a fighter jet. The windshield is shortened for a sportier and hunkered down appearance. A two-piece top enables passengers to expose the front and back seating areas independently, using elbow-grease technology. The roll bar serves a dual purpose and includes a place for the slider tracks, while providing protection not found in traditional convertibles.

With a unique face, Soul’ster has a tough but refined character. The toughness is expressed through details like the anodized skid-pad insert, which matches the fender vents, roll bar header and wheels.

Soul’ster’s attitude incorporates lighting that shines through with an amber glow under the headlamps. The side vents, side-mirror turn signals, unique LED headlamps, fog and tail lamps incorporate blue shades. 

Kia Soul'ster

Kia Soul'ster

Kia Soul'ster

Kia Soul'ster

Kia Soul'ster

Kia Soul'ster